A website is the first impression of your business to a potential customer. It needs to be fast, easy to navigate and provide relevant information about your products or services. If your website is slow or not too fast, it will frustrate users and cause them to leave without completing any desired actions. If your website is slow, your Google ranking is likely dropping as well. In fact, a recent study found that a 1-second delay in page load time can result in a 7% loss in conversions. That’s why ensuring your website runs as quickly as possible is important. The following are some of the common reasons why websites slow down:

Large Images

Visuals are heavy and can take up a lot of space, making your pages load slowly. When adding images to your website, compress them first, so they don’t take up as much room. You can use a digital tool like TinyPNG to help with this. Suppose your business is about area rugs and home accessories, and you have an image of one of your products on the site. The file size might be something like 500 KB. However, if you compress it, you can bring it down to around 50 KB without compromising the quality. It will load much faster now.

Too Much Code

When a person enters your website, their browser has to load and render the page’s HTML, CSS, and JavaScript code. If there’s too much code, it will take longer for the browser to do this. One way to reduce the amount of code is by minifying it. It means removing all unnecessary characters from the code, such as whitespace, comments, and block delimiters. You can also do it with a tool like MinifyCode.

Some WordPress plugins can help with modification, such as WP Fastest Cache and WPRocket. Using codes is important for the website but keep it at the minimum to make your website run faster.

Too Many Plugins

If you’re using WordPress, then you’re probably familiar with plugins. They are great because they can add almost any functionality to your site. However, every plugin you install adds new code to your site, which means more resources are required to run it. It can slow down your website significantly.

You can combat this by only installing the plugins you need. If there’s a plugin you’re using that you can live without, get rid of it.

You can also try using a caching plugin to create static versions of your pages and serve those to visitors instead of dynamic pages, which need to be generated each time someone visits them.

Some WordPress plugins can help with modification, such as WP Fastest Cache.

Bad Hosting

Another common reason for a slow website is bad hosting. If you’re on a shared hosting plan, your site shares resources with other sites on the same server. It can lead to performance issues if one of the other sites is hogging all the resources.

Additionally, a content delivery network (CDN) can help speed up your website by caching static resources like images and stylesheets on servers worldwide.

You may use a managed WordPress hosting provider like Kinsta that offers high-performance servers optimized for WordPress sites. It also includes a CDN and other speed-boosting features as part of its plans.


If you have a blog on your website, you may want to moderate comments to ensure they’re not spammy or offensive. However, this can also slow down your website, as each comment must be approved before publication.

If you’re using a commenting system like Disqus, you can enable comment caching to speed up the load time. This stores comments in your database, so they don’t have to be loaded each time a page is accessed. Suppose your blog is about wool and jute rugs, and you get comments like “This is a great post!” or “I love wool rugs!”. These comments don’t add anything of value to the conversation and can be safely removed without affecting the quality of the discussion. The same goes for low-quality comments that don’t contribute to the discussion. If you have a lot of these comments, consider disabling comments altogether.

Analytics Tags

If you’re using Google Analytics or another similar service to track your website’s traffic, ensure all the tracking code is positioned in the head section of your site. Otherwise, it can slow down your page loading time. Analytic tracking tags are just a small piece of code, but if placed lower on the page, it can cause delays as your browser has to wait for them to load before rendering the rest of the content.

It’s also important to ensure you’re not loading too many analytics scripts. Too much tracking code can have a negative impact on your page speed. If you’re using multiple analytics tools, consider using a tag manager to consolidate your scripts and make them easier to manage.

External Scripts

Your website may be loading JavaScript files from other websites, which can add extra time to the page load time. Review the source code of your website pages to see if you’re loading any external scripts, and if so happens, try to find a way to load them locally. External scripts are often used for social media buttons, which can be replaced with simple HTML code.

It also can be caused by too many ads. Advertisements are necessary for many websites, but too many can slow down the page and annoy visitors. Try to limit the number of ads on each page, and consider using ad blockers. The number of ads should be proportional to the page’s content.

Javascript Based Functionality

Another common issue is javascript-based functionality. Javascript adds interactive features to your website but can also slow down the page. If you’re using javascript for something that could be done with HTML, try to find a way to do it without javascript. For example, you could use a simple HTML form with a drop-down menu. The fewer files your page has to load, the faster it will be.

In addition, try to keep your javascript code as simple as possible. The more complicated your code is, the longer it will take to load.

Too Much Content

While it’s important to have enough content to show visitors that you know what you’re talking about, too much content can slow down the page. Keep each page focused on one topic and break up longer articles into multiple pages. Too much content can make it difficult for visitors to find the information they’re looking for, leading to frustration and a higher bounce rate. Many business websites like RugKnots, Home Depot, and Weebie use content, but they have strategically placed it throughout the website. It’s important to note that having too much content on a page can also lead to Google penalizing your site.

Final Thoughts!

A website that loads quickly and easily is important for various reasons. Not only will it help your Google ranking, but it will also keep visitors on your site longer. If you’re concerned that your website is slow, you can do a few things to speed it up. First, take a look at the size of your pages and images. If they’re too large, try compressing them. You may even use a content delivery network to serve your content from multiple locations worldwide. Finally, ensure you use caching to store frequently accessed files and data. Following these tips can speed up your website and improve your Google ranking.