If you took the time to really think about it and compile a list, you could find literally thousands of different ways to traffic your site and products via the internet. Out of all these different methods, though, article marketing should be near the top of everyone’s list. Read below for some useful marketing tactics.
Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. If visitors find old articles first with outdated information, they can find the current version easily through your implemented link. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.
Inform your audience about your products in an EBook or an online manifesto. Address a certain issue in an informative and helpful way. Your goal is to get your audience to read through your book and enjoy it. Mention your products as something that might help people interested in what the book is about.
If you have an affiliate network, use them to promote your articles for you. Let them brand the articles with their ID’s and send them off working to increase your presence on the web. You can really maximize your results by using the power of your affiliate network.
If you have an ambitious marketing strategy using articles, your content will be posted widely across the Internet. This is a great situation so long as your articles provide working links to your website. Working links boost indexing results on search engines and bring new readers. Broken or missing links will adversely affect your article marketing, so ensure you include working links in each article.
When you launch your article marketing campaign, start slowly. Lavish extra attention on your first articles and choose the directories you send them to with care. Making a careful start will teach you the ropes, encourage you to build good habits and establish your reputation as a trustworthy, high-quality article author.
Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.
One tip to consider when considering article marketing is to consider distributing your article writing to private contractors. This will help to multiply the amount of articles that you are able to create while multiplying your profits at the same time. It will also allow you to allocate your time to more lucrative projects.
Most articles on the web shouldn’t be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.
Add anchor text to your links in the author resource box at the end of your articles. The text should include your keywords and should always send the reader to your original article or blog. The text in these will help reinforce your keyword and will drive people to see more information about you increasing your page views.
Now that you’ve read some of these great article marketing tips, you can clearly see why this method tops the list of great marketing approaches. Content is the undisputed king of the internet, and knowing how to handle content via articles to drive traffic is an invaluable tool. Apply what you’ve learned above and success can be yours.